A new enroute to business triumph online
Social media marketing is the term is which is being used constantly as an effective marketing tool nowadays. To understand what is social media marketing? You should have a clear idea about social media, for instance- What is social media? Media is a tool of communication. Social media is a tool of social communication. Social media sites serves as the interactive communication tool which allows communication as a two way streak.
Due to its wide reach and easy accessibility of social media sites millions of people turning towards social media to interact with each other. To that effect Many Entrepreneurs are looking at social media marketing as a next big thing. Looking at the number of current active users on some of the social media sites proves why Entrepreneurs are considering social media marketing (SMM) as serious investment. Facebook has over 1.3 billion active users globally and more than 100 million in India. Twitter has 18.1 million in India and 284 million worldwide. Above number indicates that consumers are online on social networking sites. People are dedicating at least an hour of their daily lives to social media sites. Hence it’s only logical that many entrepreneurs’ even giant corporate houses are using social media tools for marketing efficiently. Section of corporate sector still apprehensive about the overall reliability of social media marketing and think it’s a passing fancy.
Benefits of Social Media Marketing
• Strengthen Brand Identity: Social media networks works as the brand voice. Making your brand audible with continuous existence will help to access potential consumers.
• Increase Brand Loyalty: Strategic planning and effective communication will help to stir brand loyalty among the existing customers.
• Renovating Image: Clear approach and being informative about surrounding which shows in brand’s interaction. Can help to uplift the image of as brand in consumer’s eyes. It provides more human approach to the brand image.
• Developing Traffic : Strongly syndicated material will generate greater traffic to the company website. Otherwise people familiar with brand will visit the site which number is limited and hard to increase in absence of social media.
• Cost Efficient : According to Hubspot report, 84% marketers found that only six hour of weekly effort is sufficient for generate greater traffic. Price is negligible compared to over budget ad campaign. Only an hour of syndication daily is a very easy task. Social media marketing services provided by social media agency promote paid content on facebook and twitter at low cost.
• Search Engine Ranking : Social media optimization (SMO) is a best way to attract traffic from search engine. It’s a process of generating awareness about product using multiple social media platform. SMO is very much like SEO (Search engine optimization) key factor is to garner more traffic to the website.
Social media agencies develop social media marketing strategy according to company’s image and provide social media optimization services. Social Media marketing company will help to syndicate brand news and content trough various social media which will result in constant brand association with consumer.
Types of various social media sites :
• Social Networking: (Facebook, Hi5 , twitter add friends) interact by commenting on profile, communicate with friends by creating groups.facebook twitter allows users to chat , share and promote opinions.
• Social Photo and Video Sharing: (You tube, Vine, Instagram ,tumblr) sites to upload videos and photos sharing with friends.
• Social Blog: (Blogger , WordPress) where friends can like ,comment on blog and discuss. Blog site is an Effective medium to start dialogue.