How important is mobile optimized website for your business?
Due to the technical succession, website is no longer restricted to Desktop computers. Era of smart phones has placed internet in our hands. People are using their Smartphone’s as a primary device for browsing internet. According to Emarketer, more than a 1.50 million people are using smart phones globally. India is one of the most technologically adaptable country and has third largest Smartphone user base with 117 million users. Not only youngsters but professionals are also using mobile devices for online usage. Ratio of PC selling compared to Smartphone is 1:4. Smartphone’s are selling four times more than PC’s. The statistical data clearly indicated that it’s a need of the hour to take the company’s website from PC to handheld device.
Along with the Smartphone market, tablet market is also expanding. These handheld devices changed the way we used to perceive and interact with websites. Handheld devices such as Smart phones and tablets allow users to tap and interact with your website. In order to cater the requisites, it’s essential to develop a responsive website with an effective responsive design.
• Enhanced User Experience: Browsing a desktop website on a Smartphone is cumbersome and frustrating. Smartphone or tablet optimized website improves user experience and user satisfaction.
• Swift Connection: Mobile optimized websites are specially designed to run on the mobile internet connection. Even with a low net speed mobile optimized website can connect easily.
• Improve Identity: Mobile website quickly makes your company stand out in the flood of market competition. It helps to create company image as a progressive and fast track establishment. It makes an optimistic statement about the approach of your company.
• On The Go Connectivity: A huge advantage of a mobile website that it is accessible from anywhere. Number of users who use handheld devices for browsing the internet can connect with company website on the go. It provides tremendous opportunities of constant connection with people.
• Edge Over Competition: If your mobile website looks shabby and unusable on Smartphone, people will move on to the other company with a better mobile website. Due to lack of mobile optimized website, you might lose to other companies.
Mobile website development is a key to reach out to the people and to excel in the competitive market. There are various aspects that need to be considered in developing mobile website. Mobile website should have a character of your company’s main website but it should not feel like a shrunk version of a full size website. A Poorly designed website is often a turn off for many online users. That’s why there is a need of mobile web development with responsive designs. Usually many entrepreneurs wonder over how to create mobile website? Mobile Web Site Developing Company codes your website to suit the desired online platform. Choose from multiple options of responsive website templates to create the best website to suit the demands of your business.
Mobile website creates opportunities for mobile advertising which requires mobile optimized integration of content. Mobile websites are no longer a gimmick or a fancy fad. Many multinational companies and local industries already have mobile optimized websites and consider it significant for the business.