Mistakes You Should Avoid to Get Effective PPC Results
With the tricks of what to do for effective PPC, you have to know about the mistakes that can harm you while planning strategies. PPC serves as a shop window as your products and services so if you place window backside of your store and placing wrong products in it how it will be effective.
Google ‘Ad Rank’ is an algorithm, which is responsible for determining the location of your PPC advertisement in the result page. An effective ad will definitely place you at the top of the search page, which is the key position to attract maximum traffic. We are focusing on some of the common mistakes advertise tend to make when it comes to PPC ad campaigns.
Be relevant :
Your ads must be relevant to your landing page and the keywords should be top priority. Relevant advertisement enhances quality score of your PPC. That will result in better return on investment. Sometimes advertisers group together diverse keywords that makes it unfeasible to make a relevant PPC.
Power of a call to action :
After creating high quality PPC you have to urge consumers to subscribe your services or buy your products. Hence, clear call to action button enhances the efficiency of your PPC immensely. You also keep in mind that you are aiming for clients hence only view more or browse now will not take you far. Try to incorporate call to action buttons such as Buy now offers much more relevance for your business.
Take advantage of Ad extensions :
Extensions help you to send your users to their desired information. Extensions such as call, location, and social extensions are the basic PPC extensions in recent times Google has introduced multiple new PPC extensions. That offers dynamic search. Big search engines such as Google encourage users to use extensions to improve site links.
While implementing keywords for your PPC don’t go for the broad keywords. If you have a graphic design company that deals with only print media advertisements then keywords such as graphic designing company are a too broad brush to paint your services. Since there is utilization of graphic designing on web media, television etc. be sure that keywords are relevant to your business.