Giving Shape to Ideas
As every day we see advertisements on newspapers, billboards and banners, Graphic Designing plays a vital role in today’s advertising world. Graphic designing is a highly skilled work which represents words and shapes in a gentle harmony. Besides, it achieves and give aesthetical value to company’s identity. Graphic designers use word, images and symbols as a visual representation to convey message and ideas in graphic design. Various aspects of graphic designing include use of typography, visual arts and layout design to achieve excellence of designing. Graphic designing is usually related with logo design and to establish create brand identity. Company’s entire visual representation in consumer’s eyes is determined by aspects of imagery company portrays in front of people.
Graphic designing comprises of creating news paper advertisements, magazine advertisement, billboard advertisement and most of the print designing representation. Graphic designs and creative design are used to create company brochure design, logo design, catalogue design, and letter head design.
Logo design is the most important aspect for a company; company logos reflects the personality of a company. In the lay man’s term, Logo is a face of a company. Logos are developed to capture the psyche of the consumers. A company logo leaves a long term impression in people’s mind due to its visual representation than just a simple name. Thus company logo design is a mammoth task, logo should represent the company identity and at the same time logo has to make a long lasting impression that can help consumers to associate with company. Question arises that How to design a logo? Logo should combine typography, imagery, colors and company name in a cohesive way.
How a well designed logo will help your company in a constructive way?
• Creating Image: Market is swamped with logos. It’s a must to create unique identity in highly competitive market which will help consumer to identify your company from others.
• Foundation of Consumer Loyalty: Creating an image and maintaining is a hard task. Putting logo in consumer’s mind by repetition will amplify consumer’s familiarity with the product. Familiarity is an answer to expand business. That will results in consumer’s loyalty or brand loyalty.
• Most Effective Marketing Instrument: With a strategic planning and marketing logo becomes sole selling pointy of product or services. Companies are often followed by loyal consumers. Only an image of a logo is sufficient to communicate with consumers.
Choose between a wide array of logo design ideas. It will help to attain the desired logo. Creative brochure design can be made by using attractive brochure design templates, Company letter head design and well designed stationary further takes the visual synchronization of logo or brand. Logo design templates and Logo design Software can be utilized to choose between desired brochure designs. Logo Designing software, coral draw and illustrator are some of the many examples of software that can be utilized to for Graphic Designing.