Category Archives: Social Media Marketing

Social Media Marketing Trends 2015

2014 really showed us what social media is capable of, but experts think 2015 will be the year when we see the full potential of social media marketing. Social media trends of last year clearly indicating the next big thing in social media marketing.

Social media offers the power of real time marketing, but many companies were struggling to pick the right time to target audience in 2014. This year brands needs to concentrate on how to market on right time. Video Content marketing is showing is growing continuously. This does not mean growth in YouTube. Utilization of social media websites for video is also increased and overtaking top video sharing sites. Facebook is no longer an undisputed ruler of social media. Visual sites like Instagram, Pinterest, tublr are rapidly getting popular. And if Facebook reaches its saturation point, then brands will concentrate on other social media platform to target their key demographic.

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  • Right time marketing: Instead of concentrating on real time marketing focus on right time marketing. Marketers will focus on sharing right content on the right time than having rapid response. In 2015 companies will concentrate on creating fresh and relevant content.

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  • Increase in social media advertising: Brands will shift to paid marketing tactics to make sure content is reaching their targeted demographic. Advertising through social media assure priority to your content.

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  • Growth of content marketing: Content creation increased in 2014 and it’s evident that investment in content development is going to get increased. Marketers will also pay close attention on return on investment for their content.

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  • Video marketing: Video marketing is still a strong marketing medium and it will continue to grow. But you tube is not the only medium for video marketing anymore Facebook video sharing is also going head to head with Youtube.

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  • Shift in social media Paradigm: New types of social media websites are taking over the current market leaders. Visual web is taking over the traditional social media sites. Sites like Instagram are grown tremendously over last two years. Other visual sites like Instagram , tublr, Instagram gained more than 10 million users last year. So Facebook is not the only one to place all your bets on.

A new enroute to business triumph online

social media marketing|Galagali Multimedia

Social media marketing is the term is which is being used constantly as an effective marketing tool nowadays. To understand what is social media marketing? You should have a clear idea about social media, for instance- What is social media? Media is a tool of communication. Social media is a tool of social communication. Social media sites serves as the interactive communication tool which allows communication as a two way streak.

Due to its wide reach and easy accessibility of social media sites millions of people turning towards social media to interact with each other. To that effect Many Entrepreneurs are looking at social media marketing as a next big thing. Looking at the number of current active users on some of the social media sites proves why Entrepreneurs are considering social media marketing (SMM) as serious investment. Facebook has over 1.3 billion active users globally and more than 100 million in India. Twitter has 18.1 million in India and 284 million worldwide. Above number indicates that consumers are online on social networking sites. People are dedicating at least an hour of their daily lives to social media sites. Hence it’s only logical that many entrepreneurs’ even giant corporate houses are using social media tools for marketing efficiently. Section of corporate sector still apprehensive about the overall reliability of social media marketing and think it’s a passing fancy.

Benefits of Social Media Marketing

Strengthen Brand Identity: Social media networks works as the brand voice. Making your brand audible with continuous existence will help to access potential consumers.

Increase Brand Loyalty: Strategic planning and effective communication will help to stir brand loyalty among the existing customers.

Renovating Image: Clear approach and being informative about surrounding which shows in brand’s interaction. Can help to uplift the image of as brand in consumer’s eyes. It provides more human approach to the brand image.

Developing Traffic : Strongly syndicated material will generate greater traffic to the company website. Otherwise people familiar with brand will visit the site which number is limited and hard to increase in absence of social media.

Cost Efficient : According to Hubspot report, 84% marketers found that only six hour of weekly effort is sufficient for generate greater traffic. Price is negligible compared to over budget ad campaign. Only an hour of syndication daily is a very easy task. Social media marketing services provided by social media agency promote paid content on facebook and twitter at low cost.

Search Engine Ranking : Social media optimization (SMO) is a best way to attract traffic from search engine. It’s a process of generating awareness about product using multiple social media platform. SMO is very much like SEO (Search engine optimization) key factor is to garner more traffic to the website.socialmedia

Social media agencies develop social media marketing strategy according to company’s image and provide social media optimization services. Social Media marketing company will help to syndicate brand news and content trough various social media which will result in constant brand association with consumer.

Types of various social media sites :

Social Networking: (Facebook, Hi5 , twitter add friends) interact by commenting on profile, communicate with friends by creating groups.facebook twitter allows users to chat , share and promote opinions.

Social Photo and Video Sharing: (You tube, Vine, Instagram ,tumblr) sites to upload videos and photos sharing with friends.

Social Blog: (Blogger , WordPress) where friends can like ,comment on blog and discuss. Blog site is an Effective medium to start dialogue.