Category Archives: Search Engine Optimization

Add content in your writing

website content writing

Website content holds your users attention elaborate companies service and products. Writing content for website is different from writing for a newspaper or other media. Content developer has to wear many hats due to he is aiming for multiple targets while shooting his arrow of content. Primarily content has to attract users to generate traffic. Apart from being optimized for Search engine optimization, content must be informative, it should efficiently provide information about the company.

Optimized content: Usually companies just do not seem to realize the need of optimized web content they copy and paste their marketing content off print material. Writing for the web and writing for web is fundamentally diverse from each other. Moreover, it does not offer consumers anything novel, irrespective of change in medium.

Don’t make them open a dictionary: It’s not readers can’t fathom some words, but when you write for the website you are catering to a global audience. Hence, your target demographic is much wider by writing simple and informative content you can keep them interested in your website content.

Inverted Pyramid: While creating content to start with broad information of content and apply an inverted pyramid technique of writing. As you go further, get more specific about the subject you are writing. This technique is helpful for your reader if they want to skip any part and go further. More informative and readable information you provide then readers will like to read your content more.

communicate with consumers Communicate instead of selling: We all know that website content is a mouthpiece of your website. You are trying to encourage your readers to take action. However, don’t turn that content into a sales pitch. Readers are too smart to recognize between information and promotion. Give a reason to your readers to stick with your website.

Keep your content short and simple: You are writing for a website, you should comprehend the web readers’ habit. They are not on your website to read a short story. Users just scan the content and they concentrate more on the bullet points. Avoid writing long pages of content. Divide the content for better understandability.

Concentrate on your readers: Search Engine optimization assists you to get the readers however if you are only concentrating on the SEO then you will lose your readers eventually. You write a keyword phrase for SEO adding more of keyword phrases repeatedly will make content feel synthetic to readers and they will not read beyond two or three paragraphs.

Popular SEO Myths Debunked

With increasing importance of diverse factors such as social media websites, pay per click services and content recommendation services the good old SEO get lost between all this clutters. However Search engine optimization offer significant benefits even though it does not proffer instantaneous results. Even though the number of people who are doubt the efficiency of the search Engine Optimization is rising, we are going to put forward some points that will make you think about the efficiency of SEO.
There are lots of misconceptions and SEO myths among people. These misconceptions are restricting them from taking advantage of SEO Services.
SEO is not effective: An astounding amount of users buy products using search engine. Even in the B2B sector marketers have substantial impact on the growth of their business due to the effective SEO technique.
SEO is costly: search engine optimization process includes many pivotal elements such as industry research, current market trends, searching for relevant keywords that will result in bringing greater traffic,SEO link building, monitoring the results and conducting analysis. SEO means not just SEO all these factors need to retrospect to deliver the desired result. All these tasks need time as well as efforts. In addition, keep in mind SEO will continue to bring you results even after the project is finished.
My business does not need SEO: Market is becoming digital and if you don’t adapt your business strategies according to the market then you are at risk of losing your business. Not promoting your business means, you are eradicating chances of your business growth. In addition, your loss definitely going to serve as your competitors gain.
SEO is slow PPC is a better alternate: PPC is a good alternate it brings immediate results. PPC can help you to get visitors within hours. Compare to SEO you have to create authority for your website. Pay per Click need constant investment apart from that anytime someone click your ad you have to pay a predetermined amount. Further cost per click also an increase that is bidding system is all about. If you want to see your ads on the top spot, you have to keep paying. The only way to stay ahead of competition is to outbid your opponents. SEO brings you continuous traffic without adding any cost. SEO remains to be productive.
My website needs to be altered because of SEO: You may have to do changes to advance SEO. Weak website design, complex structure and poor content will harm your website traffic. Other than that are multiple aspects need to be improved to enhance the productivity of the website to make it SEO optimized.
SEO keeps changing: it is true that Google change their algorithm more than hundred times a year. However, changed Google algorithm won’t affect your ranking negatively, users don’t even perceive the changes in website. Other than that rules that can affect your website is responsibility of your SEO expert. Implementing white hat SEO techniques and webmaster guidelines to save your website form get penalizing. So hiring an expert SEO Company will provide you all the necessary solutions by overcoming algorithm changes.

SEO and SEM Trends for 2015

Google Updates their algorithms and search engine optimization techniques to offer better results, let’s see what are the SEO trends that going to dominate the virtual world in 2015


Google updates its search algorithm more than 100 times a year. Recently it updated its algorithms such as Penguins, Panda and other. These updates provide more relevant search. After reading this you might want to go ahead and change your Search engine optimization techniques. But you need to hold your horses before doing anything. According to experts, the fundamentals of search engine optimization (white hat SEO) remain the same. Don’t get bothered about Google’s algorithm update. Just try to focus on writing relevant and useful content using the right keywords. Let’s take a look at what are the trends that are going to dominate search engine optimization India.      


Basics are still same:

Fundamentals of any good marketing campaign are still the same. Basic successful SEO depends on On-page SEO and off page SEO. Effective SEO requires both on page and off page SEO.


Importance of Mobile SEO:

It’s a need of an hour to make your website mobile friendly. Google now sends a report to user whether a website is mobile friendly or not. If your website is not mobile friendly then expecting your website to rank higher is futile.


Local Optimization:

Optimization of website for local area will continue in 2015. Small businesses want to dominate the local market; hence they will concentrate on optimization that will be constant with the off page directory listings.


Video Optimization:

Product video leaves a greater impression on the viewers mind. Most of the people make the decision of purchasing something after watching a video about the product. So publishing optimized videos on YouTube, Facebook, Twitter and Tumblr will get popular. Small businesses can gain get more benefits by implementing this technique.


Optimization of existing content:

It’s highly unlikely that websites will create new content for the new medium. Content which giving them traffic and lead is already exist, so it’s possible that they will concentrate more on optimizing existing content than developing new content that might result ineffective. Hence there will be more focus on content optimization.

Let your business be ranked on the apex of Google page

Search Engine Optimization | Galagali Multimedia

What is Search Engine Optimization or what is SEO?

Every time you enter something in search engine, search engine responds with the relevant results to your query. The Search engine provides a list of results highlighting words in your query. A user always tends to visit top most results to search the query. Have you ever wondered? How come search engine determines in which order results should be displayed?

Search engines employ a complex method of recalling the website for any given query in which search engine use crawling method to obtain results. SEO enables website visibility on search engine. SEO improves visibility of your website. The top most results on the search engine always use the search engine optimization technique. Search engine optimization techniques help you to put forward your site in the clutter of millions of web pages. That way SEO helps to attract traffic to your website. Search engines work differently from the how human works search engine finds text driven content.

Search engine always influenced as to how SEO works? Search engines usually incorporate same techniques to search results but there are minor differences between them that affect results. Search engines are finding based on different factors for instance, On Yahoo and Bing on-page keyword are important and for Google concentrate on links. SEO is generally divided into two categories on-page SEO and off-page SEO. Prior to search engine, search engine submission technique was employed to find websites online but due to the search engine’s additional effective ways of crawling a website, using search engine submission is becoming superfluous.SEO Services in Thane, Mumbai, India

On-page SEO: On-page SEO use website to determine the search results. It is highly dependent on the metatags, use of keywords and density of keywords. You have to optimize your text or content according to result oriented keywords. On- page optimization requires an appropriate use of keywords.

Off-page SEO: Off-page optimization is generally based on link building. Off-page optimization needs implementation of link building techniques. It incorporates more promotional method rather than a website. Off-page SEO Link building presents a third party perspective to your website. Useful websites are more likely to get social media mentions and social bookmarking.

Key Advantages of SEO

Higher Ranking: Accurate Search Engine Optimization will rank your website higher which will be converted into greater traffic to your website.

Page Rank: Google determines the webpage’s rank by giving a score between 0 to 10. Google use around 250 factors to conclude website ranking.

Maximum Traffic: Higher ranking website will always be at the top of search results. Top ranking websites get more links, more social media attention and most visits. It overall improves the website exposure. It starts a never-ending loop which can be proved highly beneficial for the website.

How to use SEO for your company: SEO as a theory seems easy to grasp but there are unfathomable complexities that are involved while implementing a result oriented SEO technique. Uses of Keywords, link building techniques and uniqueness of website content are some of the factors that affect the search engine results.

It’s highly recommended to hire a professional SEO company to provide all the SEO solutions for your website. Search engine optimization is already established in India as an industry. It’s necessary to hire an experienced SEO company in India that provides effective professional SEO services. If you are thinking about hiring SEO services in Mumbai hire a knowledge based SEO company in Mumbai. There are multiple reputed companies in Mumbai that offers Search Engine optimization for your website. Companies will mould their strategies and plan according to the client’s specifications.