Content marketing is always been a focus of marketers this year trend is going to change from web to mobile. Content marketing for mobile is going to take a big step forward in 2015.
Content marketing is going to create a lot of buzz in 2015.A Lot of marketers are focusing on creating more content than what they used to create couple of years ago. Content marketing was on a priority list or a lot of marketers last year, so it’s evident that content marketing is going to more focused on in coming time.
Personalized Email Marketing:
Hold of E-mail marketing is still strong among marketers and consumers. When we think about Mobile marketing we instantly think of Email marketing. Consumers believe that Emails which they are receiving have relevant experience.
SMS marketing is growing tremendously compare to the last couple of years. In India SMS marketing is getting popular due its low cost and wide approach. Users usually get lots of discounts and deals through SMS marketing. Marketers are going to take more advantage of SMS marketing in 2015.
Mobile Responsive Design:
Mobile responsive layout of a website is going to play a pivotal role in 2015. Responsive mobile website is a key component of user experience. Better keep in mind that mobile responsive design goes beyond just a mobile friendly website. It needs to provide a complete mobile optimized experience.
Social media Optimization for mobile:
Social media is an excellent platform to track and interact with potential consumers. Social media websites provide liberty of communicating with consumers in real time. Marketers are concentrating on utilizing all the aspects of marketing funnel hence content on social media networking sites is going to get expand.
Cross channel integration:
Consumers are using mobile devices for online product research. Effective content marketing can provide right information at the right time. Mobile content marketing is utilizing multiple marketing channels such as Email marketing, Direct mail. With the increasing numbers of handheld devices, marketers are looking for focusing on mobile devices.
In last few years marketing industry changed tremendously, digital marketing proved to be efficient marketing tool globally and is growing as business in India.
We are living in a digital age. Technology changed our lifestyle drastically. Whole communication paradigm is shifted. We are relying more on digital media to communicate with each other. Long gone the days where marketing was only restricted to billboards and TV ads. In recent times Digital Marketing became one of the most prominent marketing tools. But what is Digital Marketing? And what is the difference between digital marketing and traditional marketing? To put in simple words digital marketing utilize electronic devices such as Computer, Smart phone, Tablets, Gaming Consoles to promote product or services.
Digital Marketing is a more or less online advertising but it is utilizing many other medium for marketing in last couple of years. Digital marketing enables investors to get results on their investment in real time. We are constantly linked with digital media in the form of smart phone, pc, or tablets. Digital marketing mostly affiliated with internet but wireless messages, mobile instant messages, electronic billboard and digital television are other aspects of digital marketing. Digital marketing is more persuasive compared to traditional marketing.
It goes beyond the simple marketing exercise where a brand describes a product to you and tries to convince you. In today’s world it’s more exposed than ever. Brand need consistently conncetd and creates personal relation with consumer.
New age Of Marketing :
Digital marketing is a much cost efficient tool of marketing if you have a clear idea and direction about your marketing campaign. Without proper strategy or idea it can turn other way and may result in loss of investment and labor. To connect with your desired target audience its best to hire a Digital marketing agency which provides digital marketing solution. Digital marketing incorporate multiple channels. That includes SEO services, Search engine marketing, interactive marketing, and social media marketing etc.
The Success of any marketing campaign relies heavily on an effective marketing strategy. With the new technology at hand promoters can utilize maximum resources to develop and plan new marketing strategies. Use an analytical data of all your desired marketing channels. Decide on which marketing component you want to focus your investments. Analytical data will provides top trending online factors that can be utilized in digital marketing. The Majority of people initiates their research by using a search engine. Social media provides a very promising ratio of exposure to conversion.
Scope in India :
Indian companies are rapidly shifting towards digital marketing. With superior number of internet users in India, digital marketing is becoming one of the most preferred marketing tools. Search engine optimization, social media optimization, pay per click, social media marketing, email Marketing etc are the common types of digital marketing. Social media platforms are turning to be a very effective tool for marketing. Facebook, Twitter and Google plus these social media websites are highly preferred by marketers. Hire digital marketing agency in India to help and adapt your company according to your target demographic.